Meridian maps how real audiences discover, watch, and talk about your shows — across every app, not just yours.
Built for studios, networks & streamers
The problem
Discovery for your shows happens off your platform — in YouTube trailers, TikTok edits, Reddit threads, group chats, and Google searches. Your own analytics stop at your app's walls, and surveys ask viewers to remember a journey they can't. So marketing spends against guesses, ad-sales pitches without proof, and programming greenlights on gut. Meridian shows you the real path to tune-in.
of how viewers say they found a show diverges from what they actually did to get there.
is all your platform analytics see. The trailer, the search, and the fan post that drove tune-in are invisible to you.
of lag from a programming or campaign question to a fielded answer — long after the premiere window has closed.
How it works
Meridian is the software, not the panel: a lightweight, opt-in companion app that your recruited viewers (or your research partner's) run. Participants stay in control; you get structured, cross-platform behavior around your titles — not raw screenshots, not scraping.
A viewer presses Start, and Meridian sees the screen
When a panelist begins anything show-related — streaming an episode, searching a trailer, scrolling fan edits, reading a recap, buying merch — they press Start. Meridian reads what's on screen during that window only. Nothing is captured in between. Capture runs on-device and personal details are stripped before anything is stored.
We turn it into what the audience is actually doing
Screen activity across apps, sites, video, and conversation is resolved into structured signals: what they watched, the search and social posts that led there, time on each platform, sentiment, shopping, and where one journey hands off to the next — rolled up across the whole cohort, not one anecdote.
Marketing, ad-sales & programming steer by it
Dashboards, cohorts, funnels, and AI-written daily syntheses turn the map into decisions: where to place promos for a new season, which platforms drive tune-in, what to greenlight, and how a title travels from premiere to group chat — answered against history instantly, without fielding a new study.
The platform
One panel. The whole picture of your audience's media day — not just the minutes inside your own app.
Where viewing time actually goes — your titles vs. every other streamer, network, and video surface — unified into one share, so you see who you're really competing with for the night.
The exact route to a premiere: the trailer, the TikTok edit, the recap, the friend's text, or the search that drove someone to press play — so you know which channels actually convert to tune-in.
On-device transcription turns what audiences watch and talk about into topics, sentiment, and the exact words fans use about your titles — privately, with PII removed. Hand marketing real language for the next campaign.
Seen → engaged → liked → talked about. Track how viewers climb from curious to superfan, compare cohorts (new vs. lapsed, one title vs. your slate), and see which audiences carry a show by word of mouth.
Likes, comments, shares and saves on your trailers, clips, and episodes — tied to consenting viewers, not scraped strangers. See which promo assets actually move a known, opted-in audience.
During a launch window, agentic analysis writes a plain-language read of what moved each day — KPIs first, evidence attached — so show teams and ad-sales skip the spreadsheet and act while the premiere is still live.
Signature view
8,420
Seen
3,180
Engaged
1,940
Liked
624
Talked about
Every rung counts distinct posts and people — so the climb is real, not double-counted. The steep drop from seen to talked about is exactly where a launch loses momentum.
Each post is attributed to the platform it actually happened on — so you see which channels carry the conversation for a title, and where to spend to amplify it.
Use cases
Inside a studio, network, or streamer, every team that lives or dies by tune-in steers with Meridian.
A behavioral panel is only as good as the trust behind it. Meridian is engineered so participants stay in control and sensitive data never leaves the device — so the panels your teams (or partners) run stay trusted and healthy.
Read the trust modelCapture and redaction run locally. Personal identifiers are stripped before anything is stored or shared.
Recording happens strictly between a participant's Start and End. Nothing is captured in between — not minimized, off.
People see what's collected, pause anytime, and can delete their data on request. Transparency is the default, not a setting.
Consent records, regional controls, and auditable data handling — designed to satisfy your legal and IRB review.
your audience uses — not just yours
capture, PII stripped before storage
to an answer, not weeks
Your own viewership data stops at your app's walls — it can't show the trailer, search, or fan post that drove someone to press play, or where they went after. Social listening scrapes anonymous strangers. Meridian observes a known, consented viewer panel across their whole media day, so you see the full path to tune-in, what else they watch, and the conversation around your titles — none of which the other two can.
Yes — by design. Capture only runs in explicit opt-in windows, processing happens on-device, and personal identifiers are stripped before storage. Participants can pause or delete at any time. That architecture is what keeps participants comfortable and the panel trustworthy.
Once a panel is live, new questions are answered against existing behavior in hours — no re-fielding. Daily AI synthesis surfaces what moved without anyone opening a spreadsheet.
Meridian is the software, not the panel — you (or your research partner) bring the consenting viewers. We handle the rest: install the lightweight companion app, and define the titles, surfaces, and taxonomies that matter to your questions. Most teams are mapping audience behavior within two weeks — in time to read a launch window.
We'll map a real title's path to tune-in — discovery, drop-off, and conversation — and walk your marketing, ad-sales, and programming teams through what they've been missing.
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